Natalia Caballero · UX/Product Designer
Information architecture specialist for complex B2B products.
20+ years across communication, project management and UX. Today I structure information, flows and design systems, with AI built into the process, so that high-volume operations feel simple to use.
See workWhat I do
I design digital products where information is dense and mistakes are costly: dashboards, forms, browser extensions and internal tools. I combine user research, information architecture and AI to turn experience metrics into business value indicators.
- years of experience across communication, project management and UX
- 20+
- years at Banco do Brasil, from business assistant to UX specialist
- 11
- languages: Portuguese, Spanish, English and French
- 4
Selected work
Three case studies covering the full process: problem, research, design decisions, solution and results.
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Case Management Dashboard & Dynamic B2B Forms
Architectural standardization of an ecosystem with dozens of complex legal and regulatory flows.
RoleLead UX Designer & Product Owner
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Ramper Pipeline
Optimizing a B2B sales extension for WhatsApp: a redesign of the prospecting and pipeline experience inside the browser, with asynchronous CRM sync.
RoleProduct Designer & Product Owner
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FoodTrack
Inventory control and management for food banks: end-to-end mapping of the logistics and donation journeys.
RoleProduct Designer & Product Owner
Expertise
How I contribute
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User Experience (UX)
Research, prototyping and usability testing driven by business metrics and value indicators.
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Strategic Design
Turning research insights into digital solutions that increase engagement, retention and ROI.
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AI for business
Using AI to analyze user behavior, spot market opportunities and support decision-making.
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Project Management
Planning and delivery with agile methods (Scrum/Kanban), ensuring operational efficiency and strategic alignment.
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Business Analysis
Mapping requirements and translating them into digital solutions guided by business metrics.
Everyday tools
- Figma
- Stitch
- Claude
- Miro
- Jira
- Confluence
- Azure DevOps
- Bizagi
Contact
Let's talk.
I'm open to new opportunities in UX and Product Design. Email me or reach out on LinkedIn.
natycaballero@gmail.com