About me
From communication to AI-powered UX.
- Communication
- Project Management
- UX
- UX with AI
Bio
I have over 20 years of experience across communication, project management and UX, currently focused on AI applied to design and business analysis. I hold a postgraduate degree in Project Management and a specialization in user experience (UX), and I'm pursuing a Master's in UX at Université Laval (Quebec, Canada), focused on applied research and innovation in user-centered design.
I use agile methods and data analysis tools to turn experience metrics into business value indicators, bringing together communication, technology and AI to generate insights, support strategic decisions and build digital products that increase engagement, retention and ROI.
I'm fluent in Spanish, with advanced English and French, international experience and certifications in UX and artificial intelligence.
Experience
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2022 – 2026
UX/UI Consultant focused on AIPublic sector (contractor)
- Designed digital solutions with advanced AI integration to personalize the user experience.
- Applied AI to data and behavior analysis, supporting strategic decisions in public projects.
- Created innovative interfaces driven by business metrics and value indicators.
- Acted as a bridge between business, technology and design, with direct impact on engagement and efficiency.
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03/2020 – 09/2022
UX SpecialistBanco do Brasil
- Led qualitative and quantitative user research, translating findings into value indicators (engagement, retention, ROI).
- Combined UX practice with AI tools to analyze user behavior and identify market opportunities.
- Led prototyping and usability testing initiatives, significantly improving the customer experience.
- Aligned UX practice with business goals, ensuring digital solutions were innovative and user-centered.
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03/2015 – 03/2020
Digital CoordinatorBanco do Brasil
- Led large-scale digital projects with multidisciplinary teams (design, technology and business).
- Implemented agile methods, increasing operational efficiency by 30%.
- Built dashboards and strategic reports for stakeholders.
- Started applying AI to exploratory analyses, supporting product and marketing decisions.
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01/2011 – 03/2015
Business AssistantBanco do Brasil
- Analyzed business requirements and translated them into user-centered digital solutions.
- Ran experience research and usability tests to support strategic decisions.
- Produced performance reports, turning metrics into business value indicators.
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01/2007 – 01/2011
Communication & Marketing CoordinatorPartido do Movimento Democrático Brasileiro
- Planned and executed political and institutional communication strategies.
- Coordinated communication and marketing teams, delivering against strategic goals.
- Created impact reports and engagement analyses for digital campaigns.
- Managed communication projects focused on measurable results.
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05/2004 – 01/2007
Communication & Marketing AnalystPartido do Movimento Democrático Brasileiro
- Developed integrated advertising campaigns (online and offline) focused on brand positioning and market growth.
- Produced strategic content for digital platforms, expanding reach and engagement.
- Worked with design and technology teams to align communication and digital experience with corporate goals.
Skills
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User Experience (UX)
Research, prototyping and usability testing driven by business metrics and value indicators.
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Strategic Design
Turning research insights into digital solutions that increase engagement, retention and ROI.
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AI for business
Using AI to analyze user behavior, spot market opportunities and support decision-making.
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Project Management
Planning and delivery with agile methods (Scrum/Kanban), ensuring operational efficiency and strategic alignment.
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Business Analysis
Mapping requirements and translating them into digital solutions guided by business metrics.
Education
- Master's in UX DesignUniversité Laval, Quebec (in progress)
- Postgraduate degree in Project ManagementUniversidade Faveni, Brazil
- Bachelor's in AdvertisingIESB, Brasília
Languages
- PortugueseNative
- SpanishFluent
- EnglishAdvanced
- FrenchAdvanced
Courses & workshops
- UX/UI Design program · UX Unicórnio
- AI/UX Design program · UX Unicórnio
- Google UX Design Certificate · Coursera
- Artificial Intelligence · Alura
- Figma: From Beginner to Advanced · Design Boost
- AI Boost Lab workshop · Design Boost
- AI/UI Creative · Design Boost
- From zero to MVP with AI in Product Design
- AI & Innovation: prompt engineering and LLM integration in the workflow
- HTML, CSS and JavaScript · Curso em Vídeo
- Scrum Master Foundation (2019)
Tools
- Figma
- Stitch
- Claude
- Miro
- Jira
- Confluence
- Azure DevOps
- Bizagi